Quantity Over Quality

I don't understand all the coverage Samsung's been getting lately. It doesn't make better products than its competitors, it just makes a lot of them. The design and build quality of Samsung's flagship smartphone (the Galaxy S) is inferior to Apple's iPhone, HTC's One X, and LG/Google's Nexus 4 to name a few. It doesn't execute its marketing strategy better than its competitors, it just seems to spend a lot more. Are Samsung's commercials particularly good? They aren't very original or well-made or even memorable, really.